1.What is your single biggest source of new customers right now?
2.What percentage of your new customers come from that one source?
3.If that main source stopped producing customers tomorrow, do you have a backup?
Section 2 of 3
Your online visibility
4.Try this now: Google your trade and your town. Do you appear?
5.Do you have a Google Business Profile with your address, phone, hours, and recent reviews?
6.Are you listed on any directories or platforms where customers find tradespeople or local businesses?
7.Do you have any social media presence — Facebook page, Instagram account — showing your work?
Section 3 of 3
Keeping customers coming back
8.Do you do anything to stay in touch with past customers — seasonal messages, check-ins, offers?
9.Do you have a way to contact your past customers — a list of emails or phone numbers you could message?
10.In the last 6 months, have you done anything proactive to attract new customers — posted, advertised, joined a platform?
11.Do customers ever mention finding you because of something they saw online — a review, a post, a listing?
12.How would you rate the risk to your business if your main customer source slowed by 50% for 3 months?
This assessment is for informational purposes only. Results are based on your self-reported answers and do not constitute professional marketing, business, or financial advice. Marketing Index Tools makes no guarantee of specific outcomes. Always consult a qualified professional before making significant business decisions.