Positioning & Message Scorer | Marketing Index Tools

Section 1 of 3

Who you are and what you do

1.If someone landed on your website or Facebook page right now, could they tell in 5 seconds what you do and where you work?

Yes — it is clear immediately

Mostly — but they might have to look for it

No — it is not obvious at a glance

I do not have a website or active social page

2.Do you have a short one-line description of what you do that you use consistently — on quotes, your van, your profile?

Yes — I have a clear line I use everywhere

I describe it differently in different places

No standard description

3.Who is your best type of customer — the ones that pay well, are easy to work with, and come back?

I know exactly who they are and I focus on getting more of them

I have a rough idea but I take most work that comes

Anyone who pays — I do not filter by customer type

Section 2 of 3

Why customers choose you

4.Why do your best customers choose you over someone cheaper?

I know exactly — and I say it clearly in my marketing

I know why but I do not say it clearly anywhere

I am not sure — they just call and hire me

5.Can you name two or three things that make your work better than a competitor charging less?

Yes — clearly and specifically

Vaguely — things like reliability or quality

No — I struggle to explain the difference

6.Do you have testimonials, reviews, or before-and-after photos that back up the reasons customers choose you?

Yes — solid reviews and/or photos that show quality

A few reviews but nothing I actively use

No proof points I use in marketing

Section 3 of 3

Consistency and reach

7.Is your business name, phone number, and service area the same across Google, Facebook, and any directory you are listed on?

Yes — consistent everywhere

Mostly — but some details are out of date

No — they vary or I am only on one platform

8.If a customer searched your business name on Google right now, would they find you easily?

Yes — I come up clearly with contact details

Maybe — I am listed somewhere but not prominent

No or I have never checked

9.Do you ever show your work — photos, videos, updates — anywhere a potential customer might see it?

Yes, regularly — I post photos or updates of jobs

Occasionally — when I remember

Never — I do not share my work anywhere

10.When you win a job, do customers usually say why they chose you?

Yes — and I use that feedback to describe my business

Sometimes — but I do not do much with it

No — they just hire me without explaining why

11.If you had to explain in one sentence why your business is worth paying more for, could you do it?

Yes — clearly and convincingly

Roughly — but it comes out differently every time

No — I struggle to put it into words

12.Do you have a clear service area you focus on, or do you take work anywhere it comes from?

Focused area — I know where I work best and target it

Broad — I take work wherever it comes from

Not sure — no defined area